In the online marketing environment, marketers are continuously striving to increase visitors to their website. Do your SEO efforts end at driving traffic to the website? Of course not! Increasing visitors to your website is challenging, but keeping visitors engaged on your website is equally challenging. If visitors come to your website and leaves within few seconds, it is a waste of your SEO efforts as you are unable to convert your visitors into customers. So, businesses need to focus on boosting conversions and landing page optimization is an important to achieve conversions.

Landing pages of a website need to be strategically planned and created. Here are few must know tricks for optimizing landing pages –

·       Keep the landing pages clean, clear and precise. Putting too much information on landing pages can distract the visitors and confuse them. Strategically plan your Call to Action buttons depending on what you would like your visitor to do. Make you Call to Action buttons easily visible and use short, action oriented words.

·        Give a compelling headline that will immediately catch visitor’s attention. Make sure the headline is understandable, so that visitors find it relevant to what they are looking for.

·      Do not overlook the need of keywords on the landing page. Keywords are not only important for driving traffic to the website, but you need to ensure that keywords are seamlessly integrated with content on the landing page. Pay special attention to keyword density as keywords must not appear forced or out-of-context.

·     Remember, homepage is not the only landing page of your website. Many businesses make the mistake of optimizing only the homepage, but even the inner product or services pages are landing pages. So, first make a list of landing pages for your website and focus on optimizing them.

·         Landing pages make the first impression of your business on your visitors, so try to establish trust and recognition. One of the ways is to clearly display your contact details like location, address, phone number on the landing page. Also, display your social media presence.

From keywords to social sharing buttons, optimize your landing pages to increase conversions, and increase leads and sales.

Social media marketing is the latest buzzword in online marketing as these tools hold significant solutions for brand building. As social media is maturing, it has become very difficult to assess effectiveness of the social media activities worldwide. Are you worried over your social media marketing campaigns? Well, don’t worry! You are not the only one. Hundreds of marketers around the world are struggling with social media marketing. In fact, for most business owners, problem starts with how to use and tackle social media campaigns for benefit of their business.

Here are few commonly faced problems by social media marketers –

• Effectiveness of social media efforts – Though businesses are constantly experimenting with their social media campaigns, it is very difficult to measure how effective particular campaign or activity on social media.
• Content creation that targets audience and compliments SEO efforts – Influence of social media is being seen on SEO too. So, marketers need to create content that not only engages audience but also helps SEO efforts. Optimizing social media content for search engines and audience is turning out to be difficult.
• Audience outreach – With almost every business trying to create their space and mark their social presence, getting message to the target audience base has become difficult. Most businesses are making the mistake of not understanding the social media behavior of their target audience before executing their efforts. This results in ineffective audience outreach.
• Approach – Social media marketing cannot be executed with a standard approach for all platforms or networks. There is a need to craft-channel specific experience while maintaining brand identity and marketers need to develop specific personality for each channel.
• Analyzing data gathered through social media channels – Social media channels generate lot of data relevant to user behavior and habits. But, marketers are still clueless on how to analyze user generated data and utilize it to make their campaigns more effective and rewarding.

Marketers need to address these concerns to get a better visibility to their social media marketing campaigns and generate better outcomes. 

Over the past few years, marketing approaches of businesses and their objectives have evolved significantly. Today, marketing efforts are not just targeted towards acquiring customers, but there is greater emphasis on creating engaging experiences. With marketers and consumers becoming tech- savvy, marketing techniques have also turned digital and opened whole new world of opportunities. Online customers are looking for personalized experience as it ensures convenience and flexibility, and hence businesses are striving to understand the behavior of their target audience base.

Personalisation in marketing ensures that a business is approaching the right customer, in the right way and at the right time. Here are few benefits of bringing personalisation in your marketing campaigns –

·   Customer relationships – Personalized marketing helps in building deeper and more enduring relationships with customers and it goes a long way in building brand loyalty. It helps in customer retention too.

·     Attention – By remembering customer preferences and interests, business can flatter customers and gain their attention. When there is a connection with the customer, chances of conversions are more.

·         Effectiveness – When marketing campaigns are created after analysis of user behavior and needs, they turn out to be more effective and rewarding.

·    Interaction – Personalisation in marketing campaigns allows businesses to interact with their customers at an individual level.

·     Trust - Today, every customer has hundreds of options to choose from; personalisation creates familiarity and if businesses use Personalisation properly, they can develop trust for their products and business amongst customers.

·      Conversions – It has been seen that personalisation helps in faster conversions, thus resulting in increase in revenue for the businesses. By offering products tailored to user interests, converting visitors into customers becomes easy.

·      Relevance – Personalized marketing campaigns are based on relevance, so you can yield greater results by targeting limited users compared to the generic email marketing campaigns used decade ago.

With increasing influence of Internet on behavior of users, prominence of personalisation in marketing is expected to grow further. Focus on tailor-made marketing solutions and help businesses create personalized marketing campaigns for better results.