In
the online marketing environment, marketers are continuously striving to
increase visitors to their website. Do your SEO efforts end at driving traffic
to the website? Of course not! Increasing visitors to your website is
challenging, but keeping visitors engaged on your website is equally
challenging. If visitors come to your website and leaves within few seconds, it
is a waste of your SEO efforts as you are unable to convert your visitors into
customers. So, businesses need to focus on boosting conversions and landing
page optimization is an important to achieve conversions.
Landing
pages of a website need to be strategically planned and created. Here are few
must know tricks for optimizing landing pages –
· Keep the landing pages clean, clear and
precise. Putting too much information on landing pages can distract the
visitors and confuse them. Strategically plan your Call to Action buttons
depending on what you would like your visitor to do. Make you Call to Action
buttons easily visible and use short, action oriented words.
· Give a compelling headline that will
immediately catch visitor’s attention. Make sure the headline is
understandable, so that visitors find it relevant to what they are looking for.
· Do not overlook the need of keywords on
the landing page. Keywords are not only important for driving traffic to the
website, but you need to ensure that keywords are seamlessly integrated with
content on the landing page. Pay special attention to keyword density as
keywords must not appear forced or out-of-context.
· Remember, homepage is not the only
landing page of your website. Many businesses make the mistake of optimizing
only the homepage, but even the inner product or services pages are landing
pages. So, first make a list of landing pages for your website and focus on
optimizing them.
·
Landing pages make the first impression
of your business on your visitors, so try to establish trust and recognition. One
of the ways is to clearly display your contact details like location, address,
phone number on the landing page. Also, display your social media presence.
From
keywords to social sharing buttons, optimize your landing pages to increase
conversions, and increase leads and sales.
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