Key Google Analytic Metrics to Watch Out For

Analytic tools provide an insight into the technical performance of a website and help in bringing improvements to the website. But merely setting up analytics on the website does not guarantee success as you should be able to make proper interpretations from the available data. It has been seen that businesses set up analytics but fail to dig and utilize information provided by the tool. Also, analytics tools like Google Analytics provide insight into technical performance of the website, but to measure effectiveness of the marketing campaigns, marketers need to analyze the metrics properly.

Here are few key metric provided that by Google Analytics that every business must watch out for –

• Content – This metric allows you to analyze which content on your website is popular with the visitors. Once you get an idea of what content your visitors like to read, you can develop more effective content strategy and improve content on other pages of the website. Content has the power of developing strong user engagement hence this metrics should not be overlooked.
• Organic Search Traffic – In the Traffic Sources section of Google Analytics dashboard, you get an insight into whether your traffic is from organic search, paid campaign or direct type in. You should focus on Organic Search traffic as it will give you an idea of the keyword phrases that brought visitors to your website. Increasing organic visitors is a great way of increasing traffic to a website without increasing your paid advertising.
• Bounce Rate – Businesses should focus on retaining visitors to their website, and keeping them engaged. Hence, Bounce Rate metric is very important. Bounce rate of a web page gives percentage of users who left immediately after landing on that particular web page. If the bounce rate of a page is high, it indicates that the web page does not offer what visitors are looking for. So, you need to optimize content for that web page.
• Exit Pages – Just like the landing pages of visitors are important to know from where visitors are entering your website, you also need to know the pages from where visitors are leaving the website. So, you should watch out for the Exit Pages metric. If the visitors are exiting from the Thank You or Order completion pages, it means those visitors were converted to customers. If visitors exit from any other page, it indicates that you need to optimize those pages.

Google Analytics metrics and reports are very important for businesses. So, they should have sound understanding of these metrics and how they can be improved.